She said she sets it as her phone wallpaper, so it serves as a constant reminder of who she wants to become.ĭeyana Atanasova, a 22 year-old Landing user from Chicago, told Insider, "I put a chess board on my 2022 vision board, and it's funny because I got a lot better at chess this past year." Xiomara Vega, a 23 year-old from Mexicali, Mexico, told Insider that every year she makes a board with her resolutions for the new year. Even when users don't share a common culture or language, bonding becomes inevitable.
By arranging these boards side by side, Landing becomes a visual discussion thread of its users' plans, worries, and dreams for the future. Buckland, who identifies as a full-fledged millennial, said in August that while millennials might create one or two boards for their dream house, "Gen Z-ers manifest constantly." The founders said the velocity with which Gen Z makes vision boards is unlike anything they expected.Ĭreating a vision board is akin to making a list of goals, journaling, or writing oneself an encouraging note.
Hundreds of new boards are created on the site each day. The boards are shoppable too, so users can hover over items that catch their eye and follow steps to make a purchase. Where Pinterest encourages an individual approach to image discovery, Landing fosters communal discovery by allowing users to share, comment, and like each other's boards. Gen Z women - who make up somewhere between 80 to 90% of Landing's user base - describe the platform as "Pinterest but with community," the founders said. Scroll through Landing and you'll see playful, irreverent, and even otherworldly vision boards from users showcasing everything from New Year's resolutions to their dream wedding with musician Harry Styles. The site had banked on millennials' propensity to curate their ideal lunches, outfits, and even lives. Pinterest, the virtual pinboard site that launched seven years earlier, had debuted on the stock market that April at a $10 billion valuation. "We always really cared about this idea of empowering creativity," Buckingham said, "and this idea that creativity is not something you're born with or not, but is something that can be encouraged." When they graduated in 2019, they used their collective mental power to launch a new social media platform.
Stanford business school classmates Miri Buckland and Ellie Buckingham joke that they're like the right and left sides of the brain.
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